In the digital age, ‘keyword’ is a buzzword that has been floating around for a while. Digital marketers spend a long time researching, adjusting, and analysing their keywords either for SEO or paid search engine marketing purposes. This means, of course, that people spend a lot of time thinking about the words they use in their content in order to rank higher in search engine results and ultimately improve their business. Sounds straight forward doesn’t it? Actually, keyword research can be very complex and many realms of linguistic study have a huge part to play. If you’re struggling to reach the right people, or your content is performing way, you might want to have a little look at some linguistic theory in relation to your keyword research and try improve your understanding of the language you are using.
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