The latest Google news is all about ad blockers and Google Ads, and we’re here to give you the low down to keep you up to date. According to the Search Engine Journal, Google is testing mobile SERP’s (Search Engine Results Page) with up to 14 ads on one page! Not all search results will show this many ads, obviously, but Google is testing the water to see how many ads users can tolerate in one go. This coincides with the Google news and the announcement that it will roll out a built-in ad blocker on Google Chrome. The announcement has been made after Google joined the Coalition for Better Ads which aims to stop and block disruptive advertisements and promotions. The Coalition has also announced that it’s applying its standards to ads run globally beyond North America and Europe.

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