Digital Marketing Acronyms Explained

Marketing

As part of our buzzwords blog, we thought it would be useful to look at digital marketing acronyms. There are so many digital marketing acronyms floating around and many of them are quite difficult to understand, so we’re here to help you.

First of all, lets look at some digital advertising acronyms. You may have heard PPC, CPC, CR, CTA, & CTR but what do they mean? Why do all these digital marketing acronyms have a C in? Well, first of all the ‘C’ usually stands for ‘click’, which makes sense right? But what about the rest of them?

Read the rest on Alexander Advertising.

Bing Ads: Microsoft and Verizon’s new deal

Marketing

Yesterday it was announced that Microsoft’s Bing Ads will now be the sole search advertising platform for Verizon Media properties (which includes YahooAOL, and other Verizon-owned platforms) in a huge global deal.

What does this mean for search?

Well, Microsoft estimates that this step could lead to an increase in clicks of 10-15%! At the moment, the number of clicks on ads on these platforms are considerably lower than they are on Google. It seems that this is Microsoft’s first step in competing with Google and their domination over paid search advertising. It could mean that, in the future, more marketers will consider using Bing Ads more frequently. They will benefit from a deeper audience because it means that all Yahoo search network traffic will be served by Bing Ads for example. Also, the capabilities of Microsoft AI will make it easier for marketers to manage their campaigns.

Read the rest on Alexander Advertising.

Brexit worries | Increase your marketing budget

Marketing

With a lot of worries over the economy and Brexit, marketing budgets have flatlined for the first time in 6 years at the end of 2018 Q4 according to the IPA Bellwether reportMedia advertising, direct marketing, market research, and PR have all been effected and budgets have been cut. Digital marketing wise, search and SEO dropped for the first time since 2009 and mobile advertising also feel.

This is due to the political and economic uncertainty brought on the ongoing Brexit negotiations. Marketing budgets haven’t decreased yet but they have stayed the same for the first time since 2012 which has dampened marketers’ outlook for the year ahead too. Bellwether predicts an almost neutral stance on overall ad spend budgets. 27% of marketers predicted a small budget increase but 26% predicted cuts.

Read the rest on Alexander Advertising.

What is SEO and why is it important?

Marketing

What is SEO?

SEO stands for search engine optimisation, and that’s exactly what it is. When people refer to ‘SEO tactics’ and ‘SEO content’ they mean all the things that ensure your page is as high up in the search engine results page as possible. When somebody enters a search query on any search engine (GoogleBing, etc.) the search engine uses bots to crawl the web and find relevant pages. There are certain things you can do to help these bots understand what your page is about and consequently reach a higher search engine results page ranking.

Read the rest on Alexander Advertising.

The latest Google news | Better ads

Marketing

The latest Google news is all about ad blockers and Google Ads, and we’re here to give you the low down to keep you up to date. According to the Search Engine Journal, Google is testing mobile SERP’s (Search Engine Results Page) with up to 14 ads on one page! Not all search results will show this many ads, obviously, but Google is testing the water to see how many ads users can tolerate in one go. This coincides with the Google news and the announcement that it will roll out a built-in ad blocker on Google Chrome. The announcement has been made after Google joined the Coalition for Better Ads which aims to stop and block disruptive advertisements and promotions. The Coalition has also announced that it’s applying its standards to ads run globally beyond North America and Europe.

Read the rest on Alexander Advertising.

What does linguistics have to do with SEO

Marketing

In the digital age, ‘keyword’ is a buzzword that has been floating around for a while. Digital marketers spend a long time researching, adjusting, and analysing their keywords either for SEO or paid search engine marketing purposes. This means, of course, that people spend a lot of time thinking about the words they use in their content in order to rank higher in search engine results and ultimately improve their business. Sounds straight forward doesn’t it? Actually, keyword research can be very complex and many realms of linguistic study have a huge part to play. If you’re struggling to reach the right people, or your content is performing way, you might want to have a little look at some linguistic theory in relation to your keyword research and try improve your understanding of the language you are using.

Read the rest on Alexander Advertising.

Linguistic variation and keywords

Marketing

In our last blog, we looked at linguistics and SEO generally, and what you need to think about from a linguistics point of view, but this got us thinking… What about dialects and linguistic variation and keywords? We briefly touched on this subject with our Dad in Nottingham and daughter in London example, but what about different countries? If your market is international you not only need to think about different languages but also how those languages vary in different countries. We are going to focus on national dialects for the purpose of this post but, as we have already touched on, regional dialects can vary greatly too. It’s important to note that if you’re just targeting local people you don’t really need to worry about this too much. But, if you’re going global or want to increase your international sales, your digital marketing strategy should probably include some language variation research.

Read the rest on Alexander Advertising.

Digital marketing buzzwords: SEO

Marketing

We’ve written about SEO a few times now, what is and why is it important and keywords from a linguist’s point of view. Backlinks, keywords, tags, are all terms that are thrown around in these posts and other SEO blogs but what do they actually mean? We’ve compiled a list of 11 prominent SEO buzzwords that might help you understand the process of getting to the top of Google a little better.

Read the rest on Alexander Advertising.