In our last blog, we looked at linguistics and SEO generally, and what you need to think about from a linguistics point of view, but this got us thinking… What about dialects and linguistic variation and keywords? We briefly touched on this subject with our Dad in Nottingham and daughter in London example, but what about different countries? If your market is international you not only need to think about different languages but also how those languages vary in different countries. We are going to focus on national dialects for the purpose of this post but, as we have already touched on, regional dialects can vary greatly too. It’s important to note that if you’re just targeting local people you don’t really need to worry about this too much. But, if you’re going global or want to increase your international sales, your digital marketing strategy should probably include some language variation research.

Read the rest on Alexander Advertising.