Why it’s (sometimes) OK to make typos


We’ve all experienced it – submitting a really important document and then realising you’ve made a huge typo. Not only does it feel like the end of the world but can (sometimes) but damaging to the company. And that’s what we want to discuss. Not every typo is a problem and more often than not wasting time going into too much detail won’t get you anywhere. The most important thing to remember is that content is king. Good quality content always wins, and obviously, if there’s a 100 typos in a piece that’s only 2000 words long piece, that’s a problem. But one in 5,000 words (probably) won’t make a difference.

Read the rest on Alexander Advertising.

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