Lush UK: A bad publicity stunt or the future of social media?

Marketing

Lush UK announced yesterday (on all their socials) that they are ‘switching up social’ and closing some of their social media channels which, quite frankly, is a very bold statement.

There are THOUSANDS of replies to their Instagram post and Twitter post, some people are suggesting that it’s a terrible idea and those saying their post is extremely vague. People are questioning if their deleting they’re accounts or what? It’s all very confusing.

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