Search engine optimisation is a big, big buzzword in the digital marketing world at the moment, and for good reason! Climbing up that search engine ladder is great for business – getting yourself in front of the right people at the right time is essential to all businesses. But, SEO is not easy task. It takes time, time and more time and a lot of knowledge, patience, and persistence. SEO is most certainly an art not a science and trying to climb the ranks in Google can be a constant battle. However, it can be very rewarding and is definitely worth it! Another thing to note is that SEO is not just writing content with a focus on your keywords as often misunderstood but also involves a lot of technical elements.

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