If you’re looking for new ways to improve your PPC campaign, then negative keywords are your friend. But what are negative keywords and why should you use them?

Google provides the following explanation:

“Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers. Better targeting can put your ad in front of interested users and increase your return on investment (ROI).”

This essentially means that negative keywords are search terms that you exclude from your campaign in order to optimise your results and reduce wastage. What’s not to love?

Read the rest on Alexander Advertising.