Inbound marketing is the opposite of traditional, direct marketing. It doesn’t involve pushing your products and services on potential customers but rather creating good, high-quality, and trustworthy content that attracts those potential customers to you and your business.
HubSpot coined the term ‘inbound marketing’ back in 2006 and it has continued to grow and grow since then. In fact, 68% of inbound marketers say that their marketing strategy really works (which is pretty good!). The beauty of Inbound Marketing is that you are not fighting for your potential customers attention but rather being there for them when they need your services and tools which works because its how the world works now.
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