Google Ads are a great way of generating more leads and sales. Without months of working on your SEO, you can get yourself to the top of Google and be in the right place at the right time. However, it’s not as easy as you might think and often PPC campaigns can be spending more money than they need to. If you have created your campaigns yourself, it might be worth getting an expert to take a look at how you can improve the campaign to increase your ROI and conversion rates and conduct a thorough audit. But what does a Google Ads PPC audit include?

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