A few months ago, Three UK launched a campaign #PhonesAreGood and we thought that we’d jump on the bandwagon (a little late) and talk about why we love and why we think it’s so effective and why it’s one of our favourite superbrand TV ads right now. Today, people are using their phones for almost everything and it has a negative connotation. This has led to a rise of ‘no screen time’ and other movements. If you haven’t seen the advert, it would seem odd that they would seem to jump on the back of this movement but they have so effectively turned it on its head and appealed to phone users for a multitude of reasons.
They used hashtags, emojis, and all other things digital to get their message across, through traditional advertising. The irony is spectacular and so effective. Massive billboards were plastered all over the London underground and bus stops everywhere had huge posters using the hashtag #PhonesAreGood. And… it caught people’s attention.
Read the rest on Alexander Advertising.