Choosing the right packaging designer is an extremely important decision and can often feel like an overwhelming one. Where do you start? How can you be sure that you’ve made the right decision? What elements do you need to take into consideration? These are all questions you might be asking yourself right now if you’re looking to choose a packaging designer for your product.

The design of your packaging can be make-or-break for the sales of your products. It is also a crucial part of keeping your product safe. In order to ensure that you don’t get damaged stock and that everybody receives their products safely the packaging needs to be designed with this in mind – not just to make it look pretty. The right packaging designer will ultimately design packaging that sells and safely delivers your product.

This is a detail guide to help you choose a packaging designer for your product that will suit all your needs and requirements, sell your product, meet your budget, and deliver you products safely.

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Over the past decade, consumers have become more and more aware of their individual impact on the environment. This means that brands have become increasingly interested in developing packaging that is better for the environment, reduces their carbon footprint, and can be reused. As a direct result of this desire for more sustainable options, brands have integrated sustainable packaging into their business plans and marketing campaigns. There has been a rise of ethical marketing which consequently links to brands changing the way they package their items (and shout about it, although that is a completely different topic).

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Have you ever thought about outsourcing your fulfilment needs? If you’ve found this blog then you’ve probably considered it, but when do you know that your company is ready? There are multiple signs that your business might need to start outsourcing your fulfilment. Not every company needs to consider fulfilment outsourcing but it suits a large number of big and small companies. Let’s look at the potential signs that you might be ready to do so yourself… 

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Packaging trends change regularly, and we like to keep up to date with the industry and what’s going on. Like all industries, the packaging industry evolves fast, and it can be hard to keep up to date. In this article we take a look at the most popular packaging trends of 2019.

Reduce, reuse, recycle: the current packaging trends. Less is more for most consumers at the moment and packaging trends are listening to this and adapting. Consumers no longer want loads of unnecessary packaging due to environmental concerns and often want the aesthetics of their product to fit with their cute Instagram feed (OK maybe just millennials for this one). But, in general, people are understanding that there is less and less need for excessive packaging and a more minimalist approach is being taken in the industry.  

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CAD stands for Computer Aided Design and is a design process which involves software that aids this process. CAD is used all the time when designing packaging. It enables the industry to be more creative and packaging to be more easily imagined and tweaked. The evolution of CAD systems has revolutionised many design and engineering industries and is now used widely. Usually when people refer to CAD there are referring to the software used. A common misconception is that the software is simply drawing software but this is not the case. It refers to software that helps any part of the process and for a multitude of industries. CAD design software can be used to create 2D or 3D models with precise measurements, angles, and dimensions.

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Outsourcing your packaging and fulfilment has many benefits. One of the top benefits is that it can save your business lots of money. This is for many different reasons including the cost of staff, efficiency, and business focuses. This article depicts how and why outsourcing your packaging and fulfilment saves you money.

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Your choice of packaging can have a huge impact on your consumer. Packaging has ample potential to act a form of communication between you and your customers and therefore improve customer retention. Packaging’s marketing opportunities are often overlooked but it’s a great chance, particularly for ecommerce businesses, to market their products. From unboxing experiences, to personalised notes, how can you add that personal touch to your packaging that builds customer loyalty?

When thinking about you can make your packaging personalised, it is important to think about all the possible solutions and elements you could include for your own brand.

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3PL stands for third-party logistics provider and 4PL stands for fourth-party logistics provider, but what does this actually mean and how do they differ from one another? If you’re trying to work out what your business needs, it is important to understand the distinction and think carefully about which might be the best one for you.

Read the rest on Complete Packaging’s site here.