What is SEO and why is it important?


What is SEO?

SEO stands for search engine optimisation, and that’s exactly what it is. When people refer to ‘SEO tactics’ and ‘SEO content’ they mean all the things that ensure your page is as high up in the search engine results page as possible. When somebody enters a search query on any search engine (GoogleBing, etc.) the search engine uses bots to crawl the web and find relevant pages. There are certain things you can do to help these bots understand what your page is about and consequently reach a higher search engine results page ranking.

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