Landing pages can be an incredible tool for getting more conversions out of your campaign. We previously wrote about the importance of landing pages. Low conversion rates from your webpages can mean a lot of wasted money on PPC campaigns and landing pages can be the solution to this. A clear, well-designed landing page, with an obvious call-to-action can drastically increase conversion rates. Landing pages have an average 4% conversion rate, but this varies greatly depending on industry etc.

The reason landing pages work so well is because they take away all the distractions so that the consumer can focus on what’s on offer. A CTA can direct somebody directly to a form to make it easy for people to convert. So, we decided to create the ultimate landing page checklist to help you optimise your landing pages.

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