LinkedIn has a wide range of targeting options. Whilst Facebook has always been seen as the platform with the most extensive options, LinkedIn is developing all the time and quickly catching up. The beauty of advertising on LinkedIn is that your target options can be much more heavily industry focused so depending on your campaign, can be extremely beneficial.

But, what are your targeting options on LinkedIn? Sometimes, when deciding on your campaign’s platforms it can be overwhelming to think about the targeting options of each one in order to make a decision so we thought we’d put together a little fact file for you.

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