International Day of Happiness | The Digital Marketers’ Responsibility


As it’s International Day of Happiness today (20th March 2019), we thought we’d comment on a big trend that came out of the World Happiness Report suggesting that the iGeneration (also known as Generation Z) adolescents who regularly use the internet (at least 2 hours a day) are twice as likely to be unhappy as those who spend more time on other activities.

The BBC also published an article last year about how social media contributes to stress, anxiety, and other mental health issues, particularly in young people. The article does also suggest however that there isn’t actually enough evidence to make big claims about the impact of social media yet. The BBC claim that in fact, social media affects people differently depending on pre-existing conditions and their mental health history.

Read the rest on Alexander Advertising.

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