Google My Business (otherwise referred to as GMB) is a free tool on Google that allows you to edit and change your business listing that appears of Google Search and Google Maps. Aspects you can edit include your business name, location, opening hours, responses to customer reviews, adding photos, and much. You can use the tool to also find out where people are searching for you and how you compare to your competitors. There’s also an app now which means you can edit your listing on the go.

A great part of it too is that you can add your own content to promote blogs, offers, events and new products. This is ideal for showcasing what your business is all about and telling Google all about it so they know when to put you in front of the right person, at the right time.

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