This book, written by Iilyana Stareva – Global Partner Program Manager at HubSpot, is an insight into the concept of ‘Inbound PR’. Based largely on HubSpot’s ‘Inbound Marketing’ strategy, Stareva depicts the process she believes the PR industry must go through in order to keep up with the digital world and minimise the risk of becoming obsolete.
The book starts with a history of the PR world and describes how the industry was too slow to pick up on social media, a tool that, potentially, should have been theirs from day dot. Loosing this tool to the marketing world means the PR industry and the marketing industry are now closely linked.
Read the rest on Alexander Advertising.