Over the past decade, consumers have become more and more aware of their individual impact on the environment. This means that brands have become increasingly interested in developing packaging that is better for the environment, reduces their carbon footprint, and can be reused. As a direct result of this desire for more sustainable options, brands have integrated sustainable packaging into their business plans and marketing campaigns. There has been a rise of ethical marketing which consequently links to brands changing the way they package their items (and shout about it, although that is a completely different topic).
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